Based in Melbourne — writing globally

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We turn ideas into creative content with resonance — building bold brand voices that speak to people long after they've scrolled past.

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Melbourne, VIC — Est. 2019 Scroll to explore
ENABLED COPYWRITING✦ BOLD BRAND VOICES✦ TONE OF VOICE✦ ENABLED COPYWRITING✦ BOLD BRAND VOICES✦ TONE OF VOICE✦

Who we are

This is where
boring writing
comes to die.

Without coming on too strong, we want to be your doers. We hack away at lifeless content to reveal a living, breathing brand identity — one with legs, originality and an audience.

A voice that speaks to people, resonating post-scroll. Maybe it even lives rent-free in your psyche, whispering sweet pearls of wisdom.

In essence, we want to enable your brand.

Work with us →
"

Hello! If you're reading this, you can save messages like me that are lost in transit, too!"

— Bad Sentence

"I was a long, winding sentence going nowhere... and this is my story."

Born in the saturated wasteland of same-same and emoji bullet-lists, I was a boring sentence with no practical utility.

I was created without a target audience, and in their absence, I lacked a clear benefit and call-to-action. Overlooked by algorithms and under-invested from conception, I was a miscarriage of delivery, denied impactful communication.

That was, until I met an enabler.

Now, I'm a paid ad with promise of greater exposure, an active audience, and a jingle that haunts you on long drives home after passing me on yet another billboard. Yes, it's true. Today, I am enabled.

Shani Able — Enabled Copywriting Shani Able — Melbourne

The Enabler SHANI
ABLE.

Melbourne-based copywriter and creative strategist with a red marker habit and a low tolerance for copy that sounds like it was written by a committee.

She's built tone of voice frameworks for hospitality groups and ski resorts. Named brands. Written OOH seen across Australia. Crafted campaigns that went on billboards. Penned articles for Broadsheet. And occasionally argued, very confidently, about where a comma belongs.

In short: she makes brands sound like themselves — just sharper, bolder, and impossible to ignore.

50+
Brands enabled
6+
Years writing
∞
Commas defended

What we do

SERVICES!

50+ brands enabled

BRANDS
ENABLED

Bossy Creative. Balance Internet. Milkman Agency. Atollon. Elkling. Picos Media. Urban Swan. Painting Towns. One Good* Day. OnSide. Mammoth. Lakeside Cooling Towers. Carbiz. Olive Island. Copycat. AusFloorWorks. Hatch & Create. SpiritGrow. Studio Y. Propeller Advisory. Refex. The Como. Hotel Chadstone. Hotel Lindrum. Bar Rosella. Pastore. Altus Rooftop Bar. Vegie Tribe. Braid Bar. Amber Property. The Sebel Ringwood. The Orchard. Food Farmacy. Neiyo Sun. WeMOV. Hercules Supplements. M3property. Acclaim IT. Wildfire Digital. MGallery. Butterfly Maternity. Krumbled Foods.

Work Samples

SEE THE
WORK.

Campaign taglines, brand platforms, social content and tone of voice — available for the right eyes.

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On the house

FREE CONTENT
AUDIT.

A custom assessment of your tone of voice consistency, copy clarity, and branding resonance across channels — no strings attached.

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READY TO GET
ENABLED?

Let's talk →